Blending creativity with a collaborative approach ensures every visual element aligns seamlessly with the brand narrative.

ART DIRECTION & GRAPHIC DESIGN

My range of art direction experience means I’ll work to effectively develop and design for any or all relevant applications and media: Whether its digital graphics for websites, emails, social media and marketing ads, or any printed tangible materials from packaging, business collateral, direct mail & flyers, catalogues, greeting cards, fabric & apparel, bags, displays, posters or signage.

BRAND IDENTITY, STRATEGY & DEVELOPMENT

Your brand identity is the visual language that helps define your position in the market, building trust and recognition while differentiating your brand, even in a saturated marketplace. We’ll work together to define a visual identity that resonates with your audience, then translate it across all relevant platforms.

Working one-on-one, I’ll help you develop a thoughtful and effective strategy to launch or evolve your brand, focusing on unique visual representation, market identification or product development.

GUIDING PRINCIPLES

I value creativity, authenticity and collaboration, and these principles are at the heart of each project I complete. I work closely with my clients to understand their story, their vision and their goals, using what I learn to deliver designs that are visually compelling, aligned with their brand values and effective at reaching their audience, along with business and financial objectives.

CAPABILITIES

- CREATIVE DIRECTION
- STORYTELLING
- HANDS-ON GRAPHIC DESIGN
- MENTORSHIP
- CONCEPTS & IDEATION
- SOCIAL MEDIA
- PRINT & PUBLICATION
- LOGO DESIGN
- SIGNAGE
- PACKAGING & COLLATERAL
- TREND AWARENESS